The Unmissable Reunion! Was the rallying call for the return of the PrintWear exhibition at the NEC Birmingham. After its 2-year absence, vendors finally returned to the arena in April 2022 to showcase their products.
One of the key exhibitors at PrintWear is premium garment film manufacturer Dae Ha, who always create a stir with their bold graphics and unique style … of course, created by Big Stick.
Each year Big Stick looks forward to producing a magazine front cover concept for Dae Ha to wow industry professionals and showcase the premium quality of their garment films. Creatively, it is a dream brief, being very focussed and succinct, letting the artwork speak for itself.
Here are the last 3 years of Big Stick’s magazine images, used on the cover of iMAGES magazine. This is also taken forward to be used to harness advertising messages and for the NEC Exhibition.
The ‘Umbrella Campaign’ is centred around the overall concept of bright and bold colour, which is then utilised in corporate advertising or adapted for individual product marketing.
Consequently, the costs for the striking imagery are amortised across all of Dae Ha’s marketing activity. This provides them with impact, prestige AND value for money.
Big Stick takes pride in providing their clients with the maximum ‘bang for their buck’ using creativity to add a characteristic flair to a client’s brief. Achieved by consistently delivering their message in a compelling and relevant way to their target market.
Big Stick has supported Dae Ha UK in its impressive 15% year on year growth (approx.), by generating leads and proving to be a catalyst to sales and brand awareness.
If you would like further details of this campaign or to talk to us about a campaign for your own product or service, call Carl Brady on 01442 828883 or email;carl@bigstick.co.uk
