Creative impact- If your message is not seen, it’s not working.
It is often underestimated just how bigger part creative impact plays in our marketing communications. Marketing campaigns are subject to such internal scrutiny both in terms of content that the obvious can be overlooked…namely, that if your message goes unnoticed then the expenditure is moot!. The impact can be in terms of a bold provocative image or a juxtaposition of creative elements or a surprising delivery of the product benefits, however, it’s harnessed, it has to be customer focused, hard-hitting and relevant to get results. This can be difficult to achieve for an internal studio team who are constantly told to adhere to the corporate presentation ‘rules’ and not always encouraged to think outside the box.
Outsourced Creative Direction
As an outsourced creative consultant Carl at Big Stick has 25 years experience in evaluating marketing strategy and provides the ‘creative muscle’ you need to make sure your message is memorable and delivered with impact. That doesn’t mean you have to risk your company reputation, deliver irresponsible messages or reflect the brand in an uncharacteristic way, it just means being bold and confident in your communication and using customer insight to help penetrate the consciousness of your prospective customers. Many marketers I meet have a great strategy in mind and a thorough understanding of their target audience and it’s motivations but just need someone to help think outside the box creatively, which is where Big Stick Creative Consultancy comes in. We are a small creative team who will listen to your objectives, chat through your ideas and give you the feedback which could make the difference between an ok campaign and a GREAT campaign. So don’t let the competition muscle in on your market share, call Carl at Big Stick and make sure your next campaign makes an impact.
Call Carl Brady on 01442 828883 or email carl@bigstick.co.uk
