Brochure Print
Product literature is an important part of your brand collateral. It provides vital information about your product and services. All marketing literature should focus on your clients needs and objectives. What benefits does your product or service offer to help them?
If they are looking for detail and technical spec then, keep text factual. Equally, if it is a wedding brochure for example, a more emotive approach might be suitable. Click on the brochure cover pic below to view The Emico building & Design services brochure in full.
Functionality and Cost
Is a brochure the best investment?” What ideally would you like the literature to achieve? Is the literature designed to provide information or response?
A brochure will help reassure your prospect and provide key information. However it is not considered a ‘responsive’ marketing vehicle. If the customers primary objective is for response, then budget may be more effectively invested on web support or Direct mail.
Digital print, Lithographic print, screen printing, web process…which is best?
The quality of printing can make a huge difference to the perception of your brand. A well printed brochure exudes quality and breeds trust rather than looking shoddy. Technical print expertise can help you achieve the best results. So unless your trust your printer implicitly, don’t go directly but via Big Stick.
Big Stick is a creative specialist. It insists on high the production values. Our art directors deal in print on a daily basis, so they have a good knowledge of the nuances involved. They know the optimum weight of paper, the processes involved to make it easier for the printer. The finishes and formats available to make the job more impressive for your customer. More importantly, the Printers know they are dealing with ‘the trade’ and therefore like a house built for an architect, they understand that a higher spec and higher attention to detail will be required.
Digital print is very practical on smaller quantities. It is more economic way and machines like the Indigo digital printer provide excellent quality. However, if the quantity is 5 or 10,000 then, lithographic print will yield better quality results. if you need 100,000 or 500,000 then, generally print it ‘web’ as this process handles large quantities quickly and smoothly particularly for newspapers and magazines.