Creative Copywriting For Print and Web

“Hey dudes, here’s some like deep, deep, thinking on writing some words that will really mess with your melon man…”

Creative copywriting should be engaging and customer focused. Adopting an inappropriate style will alienate your audience. (How embarrassing is it when a parent tries to talk street slang with his teenager!?) Equally copywriting style can vary according to different marketing media. Writing for web for example involves the acknowledgement of key words and phrases to help your optimisation. Direct mail text must grab your reader from the word go and keep them engaged. On every occasion text needs to feature the information your customers thirst for.

Nobody reads the copy!

Nobody wants to read boring copy.  Text which neither informs nor interests the reader. Good copy is succinct and passionate. The enthusiasm and belief in your product  should be apparent in your copy. It should be persuasive, engaging and easy to read. The other common question is “How much text should I write?”  The  amount of copy is based on how much you need to say to persuade your reader that your product  is life enhancing and cannot be ignored.  The price of the product can also determine the amount of text ie to buy a 50K car may take more persuasion than buying say a £5 pen.

Our clients are highly literate but they don’t write their own copy. Firstly, it’s not a good use of their time and secondly they are not in a position to write from the customers perspective.

 So next time you need copy for your website, don’t get your PA to bang out 500 words. Talk to a Big Stick copywriter and let them fashion words to persuade your target audience and create a burning desire to buy your products.

Call Big Stick today on 01442 828883 for further details