How to launch an elite lighting brand to London’s interior design companies and architects . Style guru’s who have exacting standards and
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Experts in numerous business sectors based on their innovative approach to problem solving.
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A brand is not just a logo but the signature of your business.
A good brand should be distinct, memorable and reflect both the positioning
and the inherent benefit of your product or service (usually via a tag line).
It is also key that the brand image resonates with your target audience and is
perceived as solid, reliable and trustworthy.