Problem
Business experts Stephen Ellis and Katherine Whymark had come up with an innovative new training game. A game with real life people management scenarios applicable to management professionals, graduate trainees and supervisory teams.
Based around a board game, teams of business people could be challenged with ‘real’ scenarios for them to respond within best practice people management guidelines.The issue for Big Stick was to create a brand, a look and feel for the board game , it’s packaging and a website to help support direct sale activities.
Solution
The brand was created with a professional, corporate feel and the board designed to appear fun but with the required gravitas of a game aimed at serious business professionals. It was supported by a benefit orientated website and Individual mock ups of the board game.
Result
The Feelgood People Management brand was created Stick created and applied to a clean, lively website.
Big Stick also produced individual mock- ups of the game to use for training and sales presentation purposes . The initial response has been positive and the future of the Feelgood; the people management game looks exciting!
Kathy Whymark- Feelgood People Management
