Award winning creative campaigns…

Big Stick produces award winning creative work. It uses your brief to deliver your message succinctly and with serious impact. 

(see the award winning creative ad’ for Black n’ Red on the left)

How do we achieve that? By listening carefully to our clients business objectives and acquiring a little of their extensive product knowledge. It can be a seemingly inconsequential client comment that can spark a ‘big’ creative idea. An idea which, overcomes obstacles in the mind of the consumer and helps sales explode!

99% perspiration, 1% inspiration

Contrary to popular belief creative inspiration doesn’t come to you in the tub! And the creative team is not generally holed up in an attic garret for a week with a spliff and a bottle of JD! Pouring over the briefing document and the profiles of the target audience for hours is closer to the mark. Using the product or service yourself helps too or at least talking to the people who use the product.
It is from this groundwork you can gain the insight required to identify what the customer is looking for. And how you can fulfil that need in a unique and irresistible way.

The Big Stick approach has achieved up to 30% increase in sales

Having come up with the ‘big idea’, applying it to different marketing vehicles is how the idea grows and develops its own momentum.
When applied to a website, product literature, direct mail or advertising, the brand USP should be applied cohesively across the whole marketing platform. Making sure that your brand is true to this positioning at all times.
This encourages your customers to recognise and trust your brand. Motivates them to seek it out and choose it in preference to competitive brands.
Big Stick has achieved up to 30% increase in sales following this ‘common sense’ approach. Take a look at our portfolio pages and see if you can identify the USP used by Big Stick’ to increase sales…