Brochures and product literature
Product literature is part of your brand collateral. It provides succinct information about your product and services and should also reflect the positioning of your brand.
Big Stick Design has a client who offers a high end chauffeur service but previously their literature was not reflective of an aspirational, elite service used by senior businessman with private jets, rock stars and flight crew. All marketing literature should focus on your clients needs and objectives, what motivates them and what compelling benefits your product or service can offer. If they are looking for detail and technical spec then a more emotive approach is unlikely to work. Equally, if it is a wedding brochure for example a more emotive approach might be just the ticket.
Functionality and Cost
A pertinent question Big Stick often asks it’s customers …“is a brochure the best investment?” What do you want it to achieve?
Is the literature/brochure designed to provide information or response?
Again there has been numerous instances where Big stick has been asked for a brochure but the customers objectives were response orientated. Suggesting the money may be more effectively spent on web support or Direct mail.