First Class Cars had a first Class service but the literature was a little dated and didn’t reflect
The prestige of the brand. MD Graham Coate wanted to update the brand and
in doing so carve out a distinct
niche for First Class Cars as the number one purveyor of airport ground transportation.
Big Stick created slick new literature with a layer of gloss and style. Using black , red and silver as the corporate palette
it oozed prestige and quality. Featuring clear benefits of it’s First Class Service and great new photography of it’s cars …waiting on the runway
ready to whisk you off to your destination directly from your private jet.
The design platform was then adapted cohesively across stationery, advertising, e’mailings, newsletters, direct mail and via a website
and online advertising.
The brand is now distinct and recognisable and reflected the correct brand positioning throughout it’s online and off line activity.
As the FCC MD commented;
“The First Class Car brand is now synonymous with first class service!
Big Stick designed some very stylish literature and I have very good feedback from my team and our clients.”