Archive for 2012

Don’t let the IT stormtroopers trample on your customer message

Don't let the IT stormtroopers trample on your customer message

Why do web designers ignore aesthetics in favour of big traffic figures? The web IT types love the technological intricacies of optimising a site. The clever tactics in fooling google but these geeks, these programming storm troopers, are so intently focussed on their traffic figures, they show […]

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Why buy a dog and bark yourself?

Why buy a dog and bark yourself?

If you invited a professional plasterer into your house would you then proceed to tell him how to hold his trowel? How to use a smooth motion to ensure no smears, how to fashion his mixture to the perfect consistency…no? Then why do so many companies hire […]

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A rant in favour of creative marketing

A rant in favour of creative marketing

This week Apple were reported as the largest business in the world worth over £565 billion. Apple is renowned for it’s creative approach to product development and marketing. Their chief designer (an English Chap) Jonathan Ive, has been given massive license to continue to create brilliant and […]

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In- house marketing do you need it?

In- house marketing do you need it?

An in house marketing manager or creative director could cost you up to 30-50k a year So why not simply hire the resources only when you need them? Big Stick Marketing Consultancy Package Offer In the present climate, shelling out for a full time accomplished marketer to […]

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Fancy looking 10 years Younger?

Fancy looking 10 years Younger?

A photo feature for ‘Berkhamsted Living Magazine’ required Big Stick photography to click away with Editor ‘Claire’ and make her look 10 years younger. First she had botox treatment, teeth whitening, make-up and hair styling. The result was a shot of the modest Claire looking stunning. (*judge […]

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How the marketing mix affects your website…

How the marketing mix affects your website...

Websites have become the hub of most clients marketing activity and rightly so . However, when the site is done and it has awesome functionality, great navigation, all the connections to social networks, a whizzy visual device to hold attention, a contact on every page twice! and […]

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